To Fix The Agency Pitch Process, Get Rid Of It!

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Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

To Fix The Agency Pitch Process, Get Rid Of It!

Submitted by on

Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

To Fix The Agency Pitch Process, Get Rid Of It!

Submitted by on

Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

To Fix The Agency Pitch Process, Get Rid Of It!

Submitted by on

Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

To Fix The Agency Pitch Process, Get Rid Of It!

Submitted by on

Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

To Fix The Agency Pitch Process, Get Rid Of It!

Submitted by on

Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

To Fix The Agency Pitch Process, Get Rid Of It!

Submitted by on

Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

To Fix The Agency Pitch Process, Get Rid Of It!

Submitted by on

Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

Why, Unless You're Running With Amazon, Google and Microsoft, You Should Never Build Another Data Center

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Ever since visiting the super-sized SUPERNAP data center in Las Vegas three years ago and seeing the significant technical and hence business advantages that scale can bring to cloud-era data centers, I've been a strong advocate of colocation facilities. Past writings include an analysis of the state of enterprise data centers in two subsequent reports in 2012 and again last year. A recent assignment required me to assess the pros and cons of colocation hubs for enterprise IT and I'm more convinced that renting, not buying your next data makes plenty of business and technical sense.

Moral Leadership Builds Employees, Company Culture, And Bottom Line Results

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An employee isn't designed to be treated like a piece of a machine—a cog or a bolt. For a leader to treat employees this way is immoral, and it doesn’t make business sense: A bolt can’t stretch to help a customer. It can only be a bolt. But a person, inspired by a leader, can stretch a bit to the right or left to be helpful—and thus build the value of your business.

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