Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

Three Cringe-Worthy Networking Disasters

It is not difficult to build a network of people who know and trust you. It's easy, like breathing, if you just treat networking like any other kind of human relationship-building. The first time you meet a new neighbor, someone who's just moved onto your block, you'll probably introduce yourself and ask your new neighbor a few questions about his or her journey from wherever he or she came from to your street. The next time you see him or her, you might ask how things are going and whether your neighbor needs any advice or recommendations about services nearby.

To Fix The Agency Pitch Process, Get Rid Of It!

Something so integral to the success of a brand when acquiring a new agency — the pitch process — is notoriously flawed. Long lead times, long pitch lists, layers of consensus needed to select a partner, meaningless paperwork for RFPs, requests for spec work, lack of access to decision makers, cost pressure from procurement for the agency, search consultants who don’t have in-depth knowledge of agencies...just to name a few problems that need addressing.

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