Digital marketing is becoming more a science-based activity. But, traditionally marketing has been more of an “art” form and a creative activity. This MarketingSherpa Blog post takes a philosophical look at marketing today and addresses the gap between the science and the art of marketing.

"The greatest and most endangered species in the Amazon rainforest is not the jaguar or the harpy eagle," says Mark Plotkin, "It's the isolated and uncontacted tribes." In an energetic and sobering talk, the ethnobotanist brings us into the world of the forest's indigenous tribes and the incredible medicinal plants that their shamans use to heal. He outlines the challenges and perils that are endangering them — and their wisdom — and urges us to protect this irreplaceable repository of knowledge.

Support for Windows Server 2003 will end next year, but careful planning can ease operating system migration

As rumours of a ‘Facebook at Work‘ network surfaced earlier this month, this latest announcement, aimed at rivalling the likes of LinkedIn, Yammer and Google Drive, was not unexpected.
Aside from the obvious security concerns that this will raise from businesses and individuals alike, it will also fuel questions from marketers in terms of how Facebook will plan to monetise this new platform.
Read more on What marketers can expect from Facebook at Work…

One in six has fallen victim to a cyber-attack in Britain via a phishing e-mail or browsing hijack in the past, data has revealed in the run-up to the busiest online shopping period of the year.