In negotiation, what might seem like a stellar deal for everyone involved could backfire if you don’t factor in the impact of the agreement on those who aren’t at the table—a lesson that Apple and some of the largest U.S. book publishers are learning the hard way. Back in 2007, to boost sales of its fledgling Kindle, the first e-book reader on the market, Amazon began selling e-books at the rock-bottom price of $9.99.

Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. “In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive and his team saw an opportunity to sway guerrillas' hearts and minds with Christmas trees and personalized messages strategically placed throughout the jungle. A look at the creative messages that have led thousands of guerrillas to abandon the war, and the key insights behind these surprising tactics.

Hadoop has progressed from a large scale, batch-oriented analytics tool used by a handful of webscalers to a multi-application processing platform for webscale and enterprise users. The vendors of Hadoop’s three major distributions uniformly characterize it as a modern architecture for Big Data that will integrate with and [...]

Care Connectivity Consortium. CommonWell Health Alliance. Carequality. Argonaut. Each one of those organizations purports to have the same goal: To enable electronic health records to communicate and share patient information.
Any progress? Not really, not yet. Patients remain mostly unable to share medical history or test results electronically. They need to be faxed, phoned in, mailed.