TED: Mundano: Pimp my ... trash cart? - Mundano (2014)

Submitted by on

In Brazil, "catadores" collect junk and recyclables. But while they provide a vital service that benefits all, they are nearly invisible as they roam the streets. Enter graffiti artist Mundano, a TED Fellow. In a spirited talk, he describes his project "Pimp My Carroça," which has transformed these heroic workers' carts into things of beauty and infused them with a sense of humor. It's a movement that is going global.

Paid Search: 3 things you should know while running a PPC campaign

Submitted by on

Pay-per-click advertising is an effective marketing channel, and this MarketingSherpa Blog post covers how Leonisa, the No. 1 provider of underwear in Latin America, leverages that channel. Victor Yacaman, Ecommerce Director, Leonisa, offers three key pieces of advice to help improve your PPC campaigns in a video interview.

Conversation is the Ultimate Content

Submitted by on

  Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert!” Content creates conversation between you and more importantly amongst others.  Remember, it ... Read more

Dealing with Difficult People and Difficult Negotiations: When They Fail the Trust Test

Submitted by on

Negotiating opportunities sometimes come from challenging sources: a family member who has been unreliable in the past but promises to make a change; a business competitor that approaches you about a joint venture; a difficult boss with whom you would like to work out a better relationship. How should you deal with potential negotiating partners whom you don’t entirely trust—or should you deal with them at all? The U.S. government faced this question in the hope of convincing North Korea to abandon its nuclear-weapons program.

Pages