Everybody has heard the expression: “If you want different results, you have to start doing things differently.”  This is why all our New Year’s resolutions include doing different things: Not eating that donut in the morning; going to the gym after work instead of out to dinner; helping out more around the house, instead of relaxing with our feet up after dinner, etc.  Remember, “If nothing changes, nothing changes.”

The number ONE reason many marketers fail when they try to use social media is that they DON’T take into account important traditional marketing lessons from the past—and I’m talking Plain Jane, Vanilla Manilla lessons that should be the bread and butter for any marketer. Social media doesn’t supplant traditional marketing practices and tenets. In ... Read more

Mapping apps help us find the fastest route to where we’re going. But what if we’d rather wander? Researcher Daniele Quercia demos “happy maps” that take into account not only the route you want to take, but how you want to feel along the way.

There's a new mobile phone with a battery life that lasts for a month: Microsoft's Nokia 215, CNET reports. It costs just £19, and goes on sale in Europe, the Middle East, Africa, and Asia in the first few months of 2015. The Nokia 215 is a feature phone targeted at first-time buyers, people on a serious budget, and consumers in the developing world who want an entry-level phone at the lowest cost possible. Obviously, it's also useful for anyone who travels a lot or lives somewhere where recharging and electricity supply points are intermittent.

Fitness trackers are getting a whole lot more stylish. The post This Is the Year Wearables Will Stop Being So Ugly appeared first on WIRED.