Jeffrey Brown: How we cut youth violence in Boston by 79 percent

An architect of the "Boston miracle," Rev. Jeffrey Brown started out as a bewildered young pastor watching his Boston neighborhood fall apart around him, as drugs and gang violence took hold of the kids on the streets. The first step to recovery: Listen to those kids, don't just preach to them, and help them reduce violence in their own neighborhoods. It's a powerful talk about listening to make change.

Why Implementing Relevancy into Email Programs Can’t Wait

According to Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, "It is never too soon to start being relevant to your customer." Data and testing are important tactics for marketers to use while they aim to improve their customer's experience. This video features tips from Dahlin for your brand's email sends to be targeted and relevant to consumers

Ten New Ways to Handle the Objection: “The Price is Too High”

The price is too high is an objection that is as old has humanity itself.  If you think hard enough, I’m sure you can see the ancient Egyptians walking around an outdoor marketplace haggling with sellers using this very objection.  And if you think even harder, you can probably envision weak sellers dropping their prices to make a sale.  Things haven’t changed much in four thousand years, have they?

Chris Burkard: The joy of surfing in ice-cold water

"Anything that is worth pursuing is going to require us to suffer, just a little bit," says surf photographer Chris Burkard, as he explains his obsession with the coldest, choppiest, most isolated beaches on earth. With jawdropping photos and stories of places few humans have ever seen -- much less surfed -- he draws us into his "personal crusade against the mundane."

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