3. Challenges For Partners Entering The Game

Partners that would like to amp up their service portfolio in mobile security and mobile device management will face challenges in leveraging a complex ecosystem, Vrsic said.

"I think the biggest challenge for the end users and for partners looking to enter the game is making sense of it all," she said. "There are so many vendors out there who promise to deliver the world. Resellers have to understand customers, different markets and verticals. Customers who partner with resellers aren't just looking for someone with horizontal knowledge, but also who understand their specific industry."