End Users Care About Much More Than Price

Though price will always play a role in which MSP a customer ultimately selects, Autotask found that MSPs tend to believe that personal, customer-centric attributes contribute more to long-term client relationships.

MSPs told Autotask that their customers value the following more than price: quality, the personal touch and working relationship they provide, their role as a trusted advisor, and providing a single point of contact.

Ultimately, Autotask said clients need MSPs with integrations across the entire service catalog to ensure high levels of service and that their customer needs are met.