Every Negative Is A Positive

Chances are your company isn't the biggest or deepest-pocketed solution provider on the block. That's why companies must know how to present potential liabilities as assets.

For instance, a startup can tell workers that they'll be entering on the ground floor and helping the firm grow. A smaller firm can tell prospects that they'll have more say in the decision-making process.

And a company with a limited management structure can tell new hires they could one day take the reins once the founding members retire.

But in some cases, Schmidtmann said it's best not to air your dirty laundry. He encouraged companies with small or unimpressive office space to conduct interviews in a nearby hotel lobby rather than the office itself.