Who's Out There For Your Company?

Potential employees come in five different forms, Schmidtmann said.

Roughly 10 percent are unemployed and would take anything offered to them, Schmidtmann said, an additional 10 percent are employed but actively searching for a new job, while another 5 percent are intensely loyal to their current employer and wouldn't leave under virtually any circumstances.

That leaves about 75 percent of the working-age public with no resume out, but still persuadable. Roughly a third of those are thinking about moving on but don't yet have their job application materials together, Schmidtmann said, while the remaining two-thirds are happy in their current position but open to something else if the right offer came along.