Outline Goals Around IoT Practice

One first important step in planning an Internet of Things strategy is taking a step back and defining what a successful IoT practice would mean, in terms of budget and strategy, in the next six months.

In New Signature's case, the company made an outline to deliver three IoT strategy projects and one IoT implementation, as well as $500,000 in revenue from analytics projects.

"We wanted to start by focusing on one specific IoT implementation where we could walk that customer from start to finish," said David Geevaratne, chief sales officer at New Signature.

On the marketing and sales side, the company outlined several goals as well, including launching IoT webinars, events, case studies, sales trainings, and sales materials.