What is the role of ISVs in your overall channel strategy?

We launched the [new] ISV program officially at Minds and Machines in November last year, and we're wrapping it up very aggressively this year.

We want to have a broad suite of software solutions – they could be broad applications domains or very targeted functionality – that complements what we're doing with Predix. Our core products really are Predix, including asset performance management, manufacturing, and cybersecurity solutions. So ISVs ideally will plug in and complement those.