Q&A: Why Cloud Trumps Connectivity For Master Agent's Partners
Submitted by Gina Narcisi on
Talk about the value of cloud sales, compared to cable sales, for partners.
The cable industry, aside from it being high-maintenance, is low-margin. In cloud, the average commissions that we pay on cloud-related services, regardless of product, for the most part, run within 16 to 18 percent monthly. If the customer spends $10,000 a month on a cloud sale, that would be, say, $1,600 a month commission for the life of the contract.
Logic would dictate that the business that is a $10,000 customer versus someone who is a $100-a-month customer … is bigger business and is more likely to require or ask for additional services that you might be able to layer onto that $10,000 sale, like disaster recovery or data center services, for example.