Q&A: Why Cloud Trumps Connectivity For Master Agent's Partners

Why are connectivity sales still a big part of many telecom agents’ revenues?

Cable has had tremendous success at the low end of the market. They have done a great job of going in and providing a single high-capacity circuit at the low cost to meet the needs of the small-business customer. They have been wildly successful at that business model. But it’s a business model that fits a specific type of customer and a service.

PlanetOne consciously [and] completely avoids it. We don’t have one cable relationship. We typically focus on midmarket and enterprise [opportunities] and more leading-edge technologies.