5. A More Robust And Less Expensive A4 Portfolio

Xerox has long been a leader in the larger, freestanding A3 printer space, with a current market share of 22 percent, Warren said. But the company today has just 6 percent share for smaller, tabletop A4 printers, leaving them stuck in 9^th place from a market share perspective, he said.

That's all changing, though, with Xerox's latest product launch, in which 16 of the 20 new offerings are A4 devices, Feldman said. The new A4 offerings are also priced more competitively for the channel, Hoover said, with the newly released WorkCentre 6515 retailing for less than $500.

"Large companies are willing to buy A3 products from one vendor and A4 printers from another vendor," Feldman said. "But in the small and medium-sized business space, they'd rather have one vendor with a competitive offering in both."