9. More Capabilities Around Reaching Line-Of-Business Leaders

Xerox partners can expand their businesses by boosting the number of IT assets under their control and expanding their reaching into line-of-business (LOB) buyers in sales, marketing and human resources, Clayton-Hine said.

Clayton-Hine told CRN that in the past, organizations had separate people managing print and IT infrastructure. But now that printing is considered an IT asset, Clayton-Hine said solution providers can assert more control over all internet-connected endpoint devices.

Xerox's offerings will also enable partners to tap into a recurring revenue stream they aren't seeing from other traditional hardware, software or Software-as-a-Service (SaaS) offerings, Clayton-Hine said.

"If all you're thinking about is hardware, then you're missing an opportunity," Feldman said.