Find The Partners That Can Help You Best

Identify the key strategic partners that will help your company achieve its goals for 2017, says Como Kauth. "You can’t be partners with everyone and please everyone. Identify your top 10 … and develop a solid marketing plan with them to achieve your goals."

And weed out the vendors you may have worked with in 2016 or outsourced some of your marketing program, "that just didn’t cut it and help you with your strategic vision," Como Kauth adds. "You need to be efficient."