Take A Hard Look At Your Email Lists

Want to generate better success with your email marketing programs? Look at your lists and remove the names of those who don't open your emails, then try to win them back later in the year through a re-engagement campaign, advises Gail Blount, at JDL Technologies.

On the other side, identify those who were most active at opening emails and clicking through to your website in 2016 and send them a special "thank you," Blount adds.