Get In Sync With Sales

A joint kickoff meeting with the sales department early in the new year will help both departments get their messages in sync, BCM One's Como Kauth says.

"If everyone is consistent in their message, that alone helps to 'clean up' your marketing strategy," she adds. "The more people delivering the same consistent message out in the marketplace, the more impactful the results will be throughout the year.

"It’s marketing’s job to ensure that the sales team is constantly reminded of how to position your company and the products they are selling at hand."