10 Ways To Turbocharge Your 2017 Marketing Strategy

Let Leadership Show The Way

Your strategic initiatives for 2017 should be cemented by this month, according to Como Kauth, of BCM One.

While leadership should develop the initiatives, it's up to the marketing lead to know them first and understand them, Como Kauth added in an email response to IT Best Of Breed.

"All stakeholders need to be fully in support of the initiatives so sales goals can be established and a well-defined marketing plan can be developed to support and fuel sales," she says.