How Gordon Flesch Company Keeps Focused On The Future

When it comes to selecting people, whether it be you, your brothers or the next generation of your family, what is it that you actually look for? Is there a common thread?

I like to have them smarter than I am, which is not difficult (laughs). If the guy is smarter than I am, I like that guy! It helps when they're bright. I always look for a bright person, and a very hard worker. I think you can do a lot of things with those two attributes. And if you work really hard - which you have to in any business, but especially a competitive business like ours - and if you're a bright guy and you can pick it up and understand the technology, you can be very successful.