Stay On Social Media

On social media, Platte River Networks faced a flood of negative comments, DeCamillis said, having to ban more than 300 people on Facebook for threats and vulgar comments, hateful comments on Twitter, and a plummeting Google Reviews score that dropped from 4.8 to 2.9 due to many negative comments and one-star reviews from people who weren't company customers. He said it's key to be on social media 24/7 after a crisis event, flagging inappropriate comments, removing inaccuracies and carefully trying to get the right story across.