Hire Specialists

One area that Platte River Networks went wrong early on was by not hiring specialists to address certain areas of the crisis management, DeCamillis said. One such mistake was turning first to a local Denver attorney who was not equipped to handle a crisis of this scale. DeCamillis said,"mistakes were made." Platte River also did not initially hire a PR firm, instead having the lawyer handle the press. After a month of "flailing and making mistakes," DeCamillis said Platte River Networks hired legal specialists and a PR firm that specialized in crisis management. Once those experts have been identified, such as a crisis management team, Nelson said it's important to let them do their jobs and support them since they have seen crisis situations before and know how to handle them.