When it comes to building relationships, what are the biggest things a company can do to enhance them?

First and foremost: Be truthful. Tell it like it is, when things are going well and when things are problematic. There is no such thing as a project that never has any bump in the road. There's always going to be something that comes up. And you have to be open and honest with your customers. If you do that, they will appreciate that. There are times when we'll turn business away. We'll work well with a company, and then they say, "Can you do this?" and it's something maybe out of our strike zone … So, if you're open and honest with your clients about what you really do well and what you don’t, and you have open communication, you'll feel a real difference in how the relationship goes.

A lot of our clients come from referral … People buy from people, so for us, it really is a people business, and we're open and honest with our customers.

And then at the end of the day, you have to deliver.