Partner Profile: Red River Rises With New Acquisition

Your company's logo is on the ice at TD Garden during Boston Bruins' games. Is that part of a broader marketing push to get the company's name out there? Maybe trying to broaden the company's appeal to other potential acquisition targets?

About six years ago we started advertising with the Washington Capitals because were in the federal space. And so we're on the ice at the Capitals arena (Verizon Center) and that marketing has been just phenomenal for us over the past four or five years. So … we thought this acquisition was going to fly about three months ago [and] we needed to get "air cover" marketing in New England to make this really good out-of-the-gate branding … for Red River and Accunet.