Articles from Best Sales (trending on the web)

Small Firms Put New Twists on Co-working

By Amy Westervelt Small companies are finding new ways to make co-working pay off.The practice of sharing office space with other businesses has boomed in recent years—mostly as startups look to cut down on overhead and get a chance to brainstorm with their peers.But as the concept of co-working gains traction, small firms are starting to put new spins on it.

Team Sports Can Build Team Spirit

By Barbara Haislip If you work for a small company, it helps to enjoy playing sports.Companies of all sizes arrange for their employees to participate in office-related sports. But at small companies, those pastimes can become an obsession. When businesses have just a handful of employees, everyone is expected to get involved, instead of just select die-hards.

Running a Business From Your Phone

By Chuck Green Can you run an entire business from the palm of your hand?Some entrepreneurs are giving it a shot.For these early adopters, mobile gadgets like smartphones and tablets don't just help them do their work—they're the backbone of the business. Entrepreneurs use them to do everything from ringing up sales to creating pitches and promotional videos to coordinating far-flung employees.Of course, that kind of extensive setup won't work for every small business.

How to Make a Great Local TV Commercial

By Alina Dizik Local commercials can come across as cheap, amateurish and downright goofy.But those are their good points.Big national brands can spend a lot of money on commercials that are almost as entertaining as the shows they interrupt—big casts, continuing story lines and stellar production values.Small businesses can't afford any of that. So how do they fill 30 seconds without breaking cardinal rules of marketing, like not boring viewers and not overloading them with information?The answer, say marketing experts, is to embrace the limitations of local ads.

Looking for Financing? You Might Try Your Old Boss.

By Elizabeth Garone You've asked your family and friends for startup cash. You've asked lenders. You've asked venture investors.How about turning to somebody who used to sign your paycheck?When it comes to funding a startup, few people consider looking to their former employers—but experts say they can be a terrific resource. An old boss knows what an entrepreneur can do on the job and may be much more sympathetic than a loan officer or VC.

How Small Firms Can Make Customers Feel Safe Online

By Javier Espinoza It's hard enough for big companies to reassure customers that their sites are safe from hackers. So how do small companies make people feel safe?Simply having a site that's well protected against attacks isn't enough, especially when small businesses seem like much easier targets than big operators.

Franchises Study Buyers' Personal Lives

By Neil Parmar Franchisers have always taken a close look at buyers' finances. Now they're peering deeper into their personal lives, too.Many chains are using tools like online personality assessments to get a picture of what these aspiring franchisees are like and how strong they'd be as owners. They're scrutinizing candidates' social-media presence to see what kinds of things they post.

Franchise Tries to Lure Potential Buyers With Crowdfunding

By Neil Parmar A frozen-yogurt chain is trying to spark interest among potential buyers with a new take on crowdfunding.Late last year, Forever Yogurt Franchise Co. launched a platform called CrowdFranchise.com, where franchises can fund new outlets by letting multiple people buy ownership stakes and thereby pay a lot less than they would for a whole store. Forever Yogurt, which operates more than 20 locations in the U.S. and China, has secured $650,000 for a new store in Chicago.

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