A less hierarchical environment isn't easy for everyone to navigate.

By day they are accountants, lawyers, technologists, salespeople. At work they're focused, productive, successful, often rising to senior positions within their profession. Yet these unassuming salary men and women harbor a dark secret, a secret that burns within them, consuming their evenings and weekends, pushing their endurance and sometimes their relationships to the limit. Meet the part-time entrepreneur.

It's a concept called "path dependence."

It's the best way to get people to consume it.