Best Marketing

You never forget your first long-term marketing plan

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I remember my first long-term plan like it was yesterday. I worked at a small software company that asked me to build a solution for an all-in-one product (software/server/storage/etc.) for small regional banks. The sales team wanted to branch out with an offering that provided all the value the large banks received as an affordable and quick to implement solution. My task was to envision that package, pull in the partnerships and guide the go-to-market components. I had to determine pricing, partners and target customer. It was the first time I thought, “If I’m going to be successful, I need a long-term plan.”

Build A Twitter Brand: 10 Awesome VAR Tweets To Model Yours After

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Building a social media presence can be daunting – but it's not impossible if you've got some good inspiration. A good collection of Tweets will help customers keep an eye on what the company is up to, build the brand and provide some thought leadership. Other ideas for good Tweets include current events that clients should look out for, such as the latest security breaches, or hot new product launches.

A channel partner’s checklist for moving to the cloud

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Nearly 95 percent of channel companies say the cloud solutions they currently offer clients are either mature or somewhat mature, according to CompTIA’s Fifth Annual Trends in Cloud Computing report. That’s a big change in just five years. In 2010, CompTIA found that only 1 in 10 channel firms had any involvement at all with selling or using cloud solutions.

From Push to Pull: Five Ways Channel Marketing Is Being Redefined

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Michelle De Hertogh of EMC

Over this last year, we witnessed sweeping changes in the enterprise IT community that reshaped the partner community and changed the way we will do business in 2015.

Broad adoption of major market disruptors like big data and cloud computing, combined with social media, are forcing the partner community to take a hard look at its traditional business models, and do the unthinkable.

The many benefits of taking customer relationships to the next level

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In addition to their deep knowledge of technology to enable our customers to be productive in some of the most difficult environments on the planet, our Dell Rugged Solutions team has an unexpected expertise. They could write a definitive guide to airports and rental car agencies across the country.

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