Best Marketing

Tweets Of The Week: Be A Trusted Advisor On Social Media

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Solution providers are always talking about how they want to be a "trusted advisor" to their customers. One way they can do that is through social media. By using current events, tech advice and more, solution providers can use Twitter and social media as a way for customers, and prospects, to see the value of their services.

Addressing the Gaps in Your Customers’ Data Protection Strategy

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The EMC Global Data Protection Index introduced last month shows the business consequences of misaligned data protection strategies. And the survey results also give us a glimpse into disasters waiting to happen from inadequate protection for next generation workloads.

Calling All Solution Providers: New MRR Business Opportunity

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As more and more organizations are embracing SaaS based applications like Salesforce.com, Google Apps and Microsoft Office 365 this presents new monthly recurring revenue (MRR) opportunities for Solution Providers offering cloud backup and recovery services. Organizations need to be able to protect their data that is created and stored in Microsoft Office 365 just like any other enterprise data within their IT environment – especially for those organizations that need to meet strict regulatory and compliance mandates.

VAR Tweets Of The Week: Marketing Doesn't Have To Be Boring

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This week's examples of VAR tweets draw inspiration from funny comics, the State of the Union address and recognizing employees who have hit their anniversaries with the company.
Take a look at 10 Tweets to draw inspiration from to help lighten the mood for your own business's social media strategy. Click the descriptions to go to the original tweets.
 

Big cloud benefits for your smaller clients

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“When you deal with the different levels of company — from enterprise to medium to small — each one is completely different,” says Mike Aquino, director of cloud services at Cetan Corp., a Chesapeake, Virginia-based provider of cloud, collaboration and workload-automation solutions. “They’re all moving to the cloud, but they’re moving for different reasons.”

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