How To Get The Most Out Of Email Marketing In 2015

Get more out of email marketing campaigns.
Get more out of email marketing campaigns.

Email is a powerful marketing tool, and even as other tactics and mediums emerge, it shouldn't be overlooked. But email marketing also has to be done right, according to a white paper from the marketing folks at Adobe.

According to the Adobe paper, email marketing provides an ROI of $39.40 for every dollar invested. However, that kind of success is "only for marketers who understand customer expectations and new email trends and explore ways to meet those expectations and play to those trends."

In other words, say goodbye to the "spray-and-pray" strategy. Start building relationships, explore ways to make the customer experience easier and more dynamic, Adobe says.

The white paper goes through a list of strategies for improving your email marketing campaigns, and with 2015 approaching fast, it's the perfect time to think about starting the New Year off on the right track.

Click here to read the Adobe white paper.