State Of The Channel

When The Channel Company asked respondents how channel sales, growth and opportunities compare from this year to last year, 46.43 percent of respondents answered that the state of the channel was about the same. Meanwhile, 44.64 percent answered that the state of the channel was better, while 8.93 percent responded that it was worse than last year.

When asked about the outlook for the overall channel in the next three years, 57.57 percent of respondents answered that the outlook is average, as the industry is maturing and sales growth will be modest.

Up to 46.43 percent of women of the channel were more optimistic, answering that the outlook is very bright and that they expect double-digit sales gain for the industry. No one answered that the outlook is not good.