More Data Means Better Customer Service From 'Disruptors'

Nimble, disruptive firms are getting better at finding and hiring exactly the right people for their open positions. This means they're in front of the right customers, and operate more effectively, Cadigan says. "It's a real challenge for big-box IT companies, it's something they haven't had to deal with in the past, and it's forcing bigger organizations to think about new ways of competing."