Don’t Take Your Eye Off What’s Important, Namely Sales And Customer Service

An acquiring company must balance the integration and staff assimilation “with not disturbing business as usual – for us or the acquired entity,” Perficient’s Davis said. “We want to move quickly to educate and enable both organizations and to accelerate things like cross-selling and the expansion of client relationships, but that can’t come at the expense of ongoing responsibilities.”

Davis called it “imperative” that both organizations keep their chief focus on delivering “excellent customer service and value to customers.”