6. Demonstrate Security Vulnerabilities to Clients

Hinrichsen looks to overcome client resistance through spear phishing, where he'll send a spammy email to the end user's employees and see how many click on it. He'll then give the clients a report of how many of their employees fell for the bait.

Tinnirello has found that offering quick and easy "safe computer" training to users is often valuable for customers and helps pique client interest in a deeper relationship.

Tinnirello also talked up CYBERShark, which he said can pinpoint HIPAA and PCI compliance gaps in a client's ecosystem and alert them to the potential penalties for being out of compliance.