The survey cited a lack of skilled resources as a hurdle in adopting predictive analytics. How are skill shortages in IT impacting mid-market companies, and does this provide an opening for solution providers to fill the gap?

Especially for high skills, it's always a challenge for mid-market companies that are competing with larger organizations that can probably afford to be more aggressive about acquiring those hot skills. I think things like cloud, managed analytics, those types of things, really let middle-market companies narrow that gap. … there are obviously costs that [go along] with that and you have to continually weigh that. But I think it gives middle-market companies options that they have not had in the past.