3 Tips To Help You Win At Digital Marketing

Target Your Audience

Your brand gives you "air cover," Walker said. But it's just as important to understand your current and future customers deeply, she emphasized.

What would your customers say about you? Would any testimonials that they offer carry weight with the businesses you want to add to your client base, based on, for example, vertical industry or size?

"We had customers tell our story about solutions that we can sell and deliver" with partners, Walker said. That enabled Cisco to scale its market from 10 to 40 countries, Walker noted.