3 Tips To Help You Win At Digital Marketing

Start By Focusing On Your Brand

How do you tell the story of your brand and what it stands for?

"You have to protect your reputation but you have to differentiate it," Walker told her audience. "If your message doesn't resonate or your [customers'] experience is lousy, they're going to go somewhere else, aren't they?"

In the "old days," solution providers had to lean more heavily toward the "very expensive" tactics of advertising and events, Walker said.

But today, digital marketing is an "incredible equalizer," she said. With just one person in your marketing department, digital can help solution providers scale and reach more customers, Walker added.