Q&A With Softchoice Exec: Helping Customers Get On The Same Page

What technology options do you address in helping them consider a tech solution to help fix their problem?

It depends on the problem. It goes back to "How big is the nail and how big is the hammer that you need?" It’s a very customized conversation depending on what the business outcome is that the company is trying to achieve and what challenges the IT organization is having in relation to that. We don’t go in with prescribed viewpoints because, as a technology reseller, we really have access to hundreds of different solutions.