Cloud Service Providers: We're Here To Guide Partners

What role are master agents playing educating partners on cloud?

Andy Stewart: "[Master agents] have definitely been adding some value around the education in terms of helping the VARs, in particular, transition from selling boxes to selling a service. They’ve got the ear of certain VARs that really trust them. That’s, I think, where [master agents] are focusing. [They are doing] some interesting things around training, academies, tools and solutions selling to make it easier. There are 200,000 VAR sales agents out across the U.S. When you have 20, 30 years of history selling one way, transitioning to sell a different way is a challenge. The more people we have out there helping us educate and change that, the better."