Write On! IT Pros Are Reading More Marketing Content

Biggest Readers Are In Healthcare

Where did the content readers within the ranks of IT professionals come from? Nearly a third – 31 percent – came from the healthcare/medical field, tops among eight industries listed by NetLine. Human resources was a distant second, at 16 percent, followed by computers/technology (11 percent), then
finance (8 percent), education (6 percent), and government (6 percent).

With the exception of computers/technology, the IT pros in these sectors consumed 255 percent more content than their peers. "Heavily regulated industries such as these require a constant stream of information to support the ongoing complexities of their profession," NetLine wrote.