Losing Faith In Paid Advertising

What's the most overrated marketing tactic? A full 32 percent of marketers cited the tried-and-true vehicle of the 20^th century: paid advertising, such as print, outdoor and broadcast, far outdistancing organic social media (13 percent), the second most overrated.

One respondent told HubSpot: "We are abandoning the broadcast channels era to enter an individual on-demand environment, where places and things that surround users will create more useful, relevant, and customized experiences."