AD HOC: Still Kicking The Tires

One in 10 organizations represented in the survey understand the potential of digital marketing, and are experimenting with different technologies and approaches, according to TEKsystems.

Top strategic digital priorities for this year: Digital advertising (56 percent of respondents); social marketing, website design, and email marketing (40 percent each).

Key approaches for 2017: Social media (72 percent), video (48 percent), and native advertising (44 percent).

Top technology investment areas for 2017: Website (36 percent), content management (36 percent), advertising operations (32 percent) and customer experience (32 percent).