Staffing Up Sales: Behind Intermedia's Plan To Double Revenue

Ramping Up

MARTORANO: I just promoted a gentleman [Cameron Boswell, who] was … at one time, one of our lone sales engineers. [He will] run our sales readiness efforts and channel-readiness efforts. Cameron has got a pretty extensive readiness plan for our internal sellers.

We have built in a ramp. … The assimilation will happen through strong leadership and management. We have a pretty good rhythm … my intention is to make sure that our new employees are engaged.

My plan is to be out front and center more than this company ever has. We'll be attending over 40 different third-party industry events [in 2017.] Last year, we attended four.