Professional Services

Along with technology solutions, services like support, implementation, consultancy, admin and user training, and data migration can help boost customer satisfaction, stickiness and customer lifetime value.

Whether channel partners offer their own services or they're vendor provisioned, they help customers get the most benefit from the technology and can also drive upsell in the account.

"Professional services related to email management tools have been proven to represent a good channel opportunity to boost revenue and margins for the reseller-channel and partners," Bauer said.