Opportunities For The Channel

Because of the depth and breadth of the information contained in most inboxes, they have become primary targets for cyber-criminals trying to penetrate corporate IT networks.

That means vendors and their partners have a great opportunity to bring to market solutions that protect the essential data stored in email folders. And there are many more email-related value-adds the channel can deliver beyond security, Bauer says.

"There are plenty of ways the reseller-channel can increase revenue streams by partnering with vendors that boost their email management offerings. Whether it be providing ways to beat shadow IT or ensure email uptime, channel partners are well-positioned to offer services that both protect and enhance an organization’s backbone, its email," Bauer told IT Best of Breed.