WOTC 2015: 3 Keys For Starting A Company In High Heels

Sandra Gault addressed the Xchange Women of The Channel East event in New York City on Wednesday.

Getting The Company Off The Ground

There are five important steps in starting the company itself, beginning with building the product itself, according to Gault.

In her case, she began building little products and making relationships with factories. At the same time, Gault said, she was harnessing her networking skills for the next step in starting the company: attracting small customers. Next, said Gault, is building teams and relationships with partners to extend the product and get the company off the ground and running.

The fourth step is to raise money then, finally, to scale out the business.