What Were The Top Dell EMC Stories Of 2016?

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9. Haas Gives Partners White Glove Treatment

Ultimately, the all-star channel team Dell EMC has assembled answers to company President and Chief Commercial Officer Marius Haas (pictured). Haas is a prominent advocate for the channel, and now his company's channel operation may be more visible than ever. And while the task ahead of him is large, he sees no greater opportunity. Dell EMC and its partners, Haas said, have the potential to drive billions in revenue. 

"I think we could add billions of dollars. Billions," Haas said Tuesday during a live on-stage interview at the 2016 Best of Breed Conference in Atlanta. "If you assume right now that it's well over $40 billion in revenue flowing through the channel and we're less than 10 percent of the market, why can't this be 15 [percent]? Why can't this be 20 [percent]? We're talking about an additional $40 billion," Haas said. "Where else are you going to get that kind of opportunity? Not very many places. When people ask me, 'Hey, Marius, you're in a big organization, your role has changed, why are you still excited about being here?' There is no opportunity that's bigger than this."