What Were The Top Dell EMC Stories Of 2016?

http://www.crn.com/ckfinder/userfiles/images/crn/executives/byrne-john-dell-cover400.jpg

3. Unified Channel Program

Dell EMC committed to creating a single, unified channel program built using the best parts of each company's existing program. Solution providers generally considered EMC's program to be simpler and easier to understand, but Dell's was more profitable.

Dell EMC's new channel chief, John Byrne (pictured), said the new program would be called simply the Dell EMC Channel Partner Program, and would provide ironclad deal registration, as well as the simplicity and efficiency EMC partners are used to.

In the meantime, Dell EMC has adopted some elements of EMC's hard deck, and is honoring each vendor's partners positions in their respective programs. Still, longtime Dell partners have expressed worry that the merging the EMC and Dell rebate programs could prove less profitable for them. Before the merger, EMC's rebates were typically much less than Dell's, and solution providers say splitting the difference could mean smaller payments.