The Top 12 Mistakes Salespeople Make

3. Having A Poor Competitive Strategy

Remember, it's important to know your competition well. A great salesperson knows what the competition can offer in order to identify an unmet need to differentiate himself or herself from competitors. However, it's important not to come off as negative: Don't bash your competition, as your professionalism needs to be intact.

You can win without a competitive strategy. (It's called luck.)